AMPLA Needs You

From the Chair and Executive Director

AMPLA needs your support. Despite numerous efforts to arrest the decline in growth over the past few years, AMPLA continues to experience difficulty in its ability to generate revenue. Our membership revenue and conference attendance have not met our business plan for the last two years. COVID has certainly impacted our ability to host face to face events and resulted in the cancellation of the flagship annual conference. However, the underlying struggle AMPLA faces is not solely linked to COVID – in other words, unless major changes are made our revenue base will continue to decline. After 40+ years of existence AMPLA must now face the fact that it has to change its approach and the services and value it offers to build its membership numbers and increase its capacity to generate revenue.